February, 2014

A Swedish role model for succesful science commercialisation

Posted on:
Friday, February 28th, 2014
Author:
Julian Mellentin

If you are aiming to commercialise nutrition science or some new health ingredient, BioGaia, a science-based business based in southern Sweden, is one of the best case studies that you can use. If you do not follow the BioGaia model you’d better have a very good reason, for such examples of a steel-plated success strategy […]

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Sustainability: do it for the planet – just don’t expect consumers to buy more of your product

Posted on:
Wednesday, February 19th, 2014
Author:
Julian Mellentin

At industry conferences you will often find at least one branding consultant claiming that you can use sustainability to differentiate your brand and grow sales. It’s a common claim, and faced with a lack of evidence to back it up, researchers at Aarhus University in Denmark and the European Food Information Council decided to find […]

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Water from plants: naturally healthy, naturally sweet and a future $2 billion business

Posted on:
Monday, February 17th, 2014
Author:
Julian Mellentin

The success of coconut water – which has surged from zero in 2006 to an almost $1 billion (€750 million) business in North America and Europe by 2013 – is just the first step in a massive emerging trend: healthy, natural, naturally sweet and sustainable waters taken directly from plants. Extraction and packaging innovations that […]

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