April, 2014

How to move “natural” from marketing message to a word with meaning

Posted on:
Tuesday, April 29th, 2014
Author:
Julian Mellentin

[View on Youtube] For this post to make sense, it would help if you first take a minute to view the TV ad in the link above. Companies everywhere struggle with how to communicate “natural” and make it a marketing advantage. Chobani makes it a marketing advantage by making it a word with meaning. And […]

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The dairy-plus-grains new product frenzy that will define the next year

Posted on:
Tuesday, April 22nd, 2014
Author:
Julian Mellentin

Over the next twelve months every dairy company (and many breakfast cereal companies) will either launch or think about launching a single-serve product that combines oats (or another grain) with dairy (usually yoghurt). It’s a new product opportunity that New Nutrition Business has been advocating for about four years – most recently just for weeks […]

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Healthy snacking goes direct-to-consumer

Posted on:
Wednesday, April 9th, 2014
Author:
Julian Mellentin

With mass-market supermarkets doing their best to migrate the profit margins on foods and beverages from brand-owners to themselves, companies in all categories are more and more engaged with trying to find new business models and alternative channels to reach the consumer. It’s healthy snacking – the biggest part of the snacks market – which […]

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