July, 2014

Malaysian entrepreneur shows how to commercialise science

Posted on:
Sunday, July 6th, 2014
Author:
Julian Mellentin

After 45 years in the industry, Mr. LH Ong of Biogrow, in Malaysia, knows how to market health benefits. He found himself faced with the opportunity to launch a high beta-glucan oat powder, proven to lower cholesterol, supplied by DSM Nutritionals. Mr. Ong knew he needed to differentiate his clinically-proven product from regular oats and […]

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New Zealand introduces a “star rating” system for foods – despite absence of any evidence that it will work

Posted on:
Wednesday, July 2nd, 2014
Author:
Julian Mellentin

Public health campaigners are fortunate that the labelling changes they demand from industry are not subject to the same requirement for supporting evidence that the food industry is asked to produce for its marketing messages. Because if they were, the addition of traffic light labels or other front-of-pack “healthy rating” systems would never go ahead. […]

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