February, 2015

Has a tech-inspired consumer shift pushed Weight Watchers into a spiral of doom?

Posted on:
Friday, February 27th, 2015
Author:
Julian Mellentin

A year ago, every warning light was flashing red for weight management giant Weight Watchers, whose sales fell by 6.3% in 2013. In response, the company’s CEO announced that, “We are confident that we are on the right track to execute a successful transformation.” But one year later, Weight Watchers’ decline is accelerating and the […]

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Has Coca-Cola learned anything at all from the last 15 years of health and wellness strategy? Apparently not.

Posted on:
Friday, February 13th, 2015
Author:
Julian Mellentin

Coca-Cola has big ambitions for its recently-launched Fairlife high-protein, low-sugar ultra-filtered milk. Among the statements made by the company and widely quoted in the media are that: Fairlife will, “Rain money”. This attributed to Coca-Cola’s CEO Sandy Douglas. Fairlife is planning to go into “every fridge in America.” This attributed to Steve Jones, CEO of […]

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