A year ago, every warning light was flashing red for weight management giant Weight Watchers, whose sales fell by 6.3% in 2013. In response, the company’s CEO announced that, “We are confident that we are on the right track to execute a successful transformation.” But one year later, Weight Watchers’ decline is accelerating and the […]
Has Coca-Cola learned anything at all from the last 15 years of health and wellness strategy? Apparently not.
Coca-Cola has big ambitions for its recently-launched Fairlife high-protein, low-sugar ultra-filtered milk. Among the statements made by the company and widely quoted in the media are that: Fairlife will, “Rain money”. This attributed to Coca-Cola’s CEO Sandy Douglas. Fairlife is planning to go into “every fridge in America.” This attributed to Steve Jones, CEO of […]