April, 2015

An inconvenient truth: “clean label” products are not always the top sellers

Posted on:
Monday, April 27th, 2015
Author:
Julian Mellentin

  Are American consumers fast turning away from “more-processed” foods? You would be forgiven for thinking so. America has got “clean label fever”, with a host of webinars, conferences and trade journal articles claiming that the defining feature of 2015 is the rush by manufacturers to reformulate their products with fewer and simpler ingredients and […]

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Thanks to sugar concerns, plant waters will rival and one day may outsell juice and smoothies

Posted on:
Tuesday, April 14th, 2015
Author:
Julian Mellentin

“The smartest thing a smoothie company could do might be to sell coconut water,” is what New Nutrition Business has been telling anyone willing to listen (see April 2015 NNB). The reason is simple: in many countries sales of juices and smoothies have been sliding as the “sugar is evil” message gains ground in the […]

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