May, 2017

Video: Personalisation and lifestyle consumers

Posted on:
Wednesday, May 31st, 2017
Author:
Julian Mellentin

Personalisation (Key Trend 4) is all about consumers taking back control of their diet, and becoming their own experts. As diet and health choices are increasingly seen as a personal matter, we enter another stage in the slow death of the “one size fits all” approach. There are two types of consumers that connect to […]

Tags: , , ,

Posted in Editorial, Mainsite | No Comments »

Meat still beats the plant-based trend

Posted on:
Wednesday, May 17th, 2017
Author:
Julian Mellentin

Screamin Sicilian pizza was the 6th most-successful new product in America in 2016, earning $73.2 million in first-year sales. The secret of its success? Meat. And lots of it. It has made a big hit thanks to meat-laden recipes with names like Boss Hog, Three Little Piggies and Mother of Meat. There is no vegetarian […]

Posted in Editorial, Mainsite | No Comments »

The real fun part of trend hunting

Posted on:
Sunday, May 7th, 2017
Author:
Julian Mellentin

The marketing and NPD teams of companies that want to get to grips with emerging consumer trends like to get together with their brand consultants and advertising agencies and go out to retail stores and discover the latest, coolest products. And quite right – you can learn more by wandering about the aisles of grocery […]

Posted in Editorial, Mainsite | No Comments »