June, 2017

Video: Personalisation and lifestyle consumers

Posted on:
Monday, June 12th, 2017
Author:
Julian Mellentin

Personalisation (Key Trend 4) is all about consumers taking back control of their diet, and becoming their own experts. As diet and health choices are increasingly seen as a personal matter, we enter another stage in the slow death of the “one size fits all” approach. There are two types of consumers that connect to […]

Tags: , , ,

Posted in Editorial, Mainsite | No Comments »

In New Nutrition Business this month

Posted on:
Thursday, June 1st, 2017
Author:
Julian Mellentin

Imagine that you decide to create a
 range of meals that are “real food”,
 using only natural ingredients, without any preservatives or additives, produced in small batches, sold in the chiller section of the supermarket and with a shelf-life of just five days. The products cannot be microwaved – the consumer has to heat them […]

Posted in Editorial, Mainsite | No Comments »