July, 2017

How do you appeal to health-conscious moms?

Posted on:
Wednesday, July 26th, 2017
Author:
Julian Mellentin

Moms have always been a great force behind the success of food and beverage brands, but now they have become the ultimate gateway consumer for companies aiming at the natural, organic and healthy products segments – especially if they’re first-time parents. Lisa Mabe, founder of GreenPurse, a specialty research and public relations consultancy, says they […]

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Iceberg ahead for traditional carbs

Posted on:
Sunday, July 23rd, 2017
Author:
Julian Mellentin

Spotted this week (sorry for the poor picture quality), Subway is promoting its salads with an advertising campaign using the tagline “Iceberg ahead” (referencing the iceberg lettuce which is featured in some of the products). Whether eating at home or on-the-go, people want variety; people want fresh and healthy and they want convenient vegetables. As […]

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In New Nutrition Business this month

Posted on:
Monday, July 3rd, 2017
Author:
Julian Mellentin

Convenient vegetables are one of the most important drivers of the plant-based trend. Creative NPD is enabling companies to earn price premiums of 100%-300%, generate sales growth and appeal to people’s desire to eat more vegetables. Some companies – even those that have never been in the vegetable business – are reinventing vegetables as convenient, […]

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