Strategic advice for the food and beverage industry

Want to create a successful business? These are the trends you need to understand…

12 Key Trends

Every year we give our customers an in-depth analysis of the most important trends for the year ahead.

We monitor every element that helps create and drive – or thwart – a trend’s evolution: nutrition science, ingredient technologies, consumer research, supermarket sales data, the regulatory environment and much more.

It’s our job to continuously monitor a mass of qualitative and quantitative data and to this we add the findings from the 450 interviews of industry executives which we conduct each year.

Since we began in 1995 we have constantly tested, challenged, refined and improved our methodology. We’ve added layer upon layer to our ever-deepening knowledge of the consumer and the market.

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