Strategic advice for the food and beverage industry

Become a Master of Health Food Innovation Management

maastricht_nnbIt’s my privilege to give a short course each year to the impressively dynamic, intelligent and likeable students who are following the University of Maastricht’s Master’s programme in Health Food Innovation Management.

Last week we had a surprise visit to our office from some of the students. They weren’t just visiting New Nutrition Business, but also their friend, who is an intern here helping us understand better the most common causes of failure of healthy brands.

Here are our visitors, enjoying the Food & Health Marketing Handbook – the definitive guide to healthier food and beverage strategy (you can find out more about it here: Food & Health Marketing Handbook ).

Maastricht University, located in the south of the Netherlands, is a leading centre of research in food and the business of food. On my visits there I’ve been impressed by the quality of the work being undertaken and the high standard of the students.

The groups I worked with last year had the task of developing real product concepts in response to a real-world NPD problem. I was impressed with their knowledge, maturity and wisdom – equal to that of people with many years industry experience.

So why not boost your skills and your career and become a Master of Health Food Innovation Management? Or if you are in a company, why not hire one of the graduates of the programme? You can find out more by following this link: Health Food Innovation Management

Posted in Editorial, Mainsite

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