Strategic advice for the food and beverage industry

Editorial

The Empire strikes back – food giant creates new mini-meal brand

Posted on:
Friday, August 3rd, 2018
Author:
Julian Mellentin

    Unilever’s latest product launch shows that “Big Food” is just as capable of innovation as entrepreneurial start-ups. As the UK market leader in mini-meals and owner of the No. 1 brand in instant pot products, Unilever clearly doesn’t intend to leave the reinvention of the category – growing at 20% annually – in […]

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Under the influence: Brazilians get familiar with FODMAPs

Posted on:
Monday, July 30th, 2018
Author:
Julian Mellentin

What’s the magic ingredient that can take a new food or diet from obscurity to ubiquity? Sometimes, it’s who you know. FODMAPs is an established avoidance diet in Australia and emerging in US and UK, but it’s practically unheard of in most other countries. But in Brazil, that could be about to change since a […]

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Danone embraces provenance and e-commerce

Posted on:
Wednesday, July 11th, 2018
Author:
Julian Mellentin

Provenance, naturalness and newness are three of the elements that are well-proven to be a strong way to get consumers’ attention, freshen up their interest in your category and connect to some of the strongest growth trends. These three are the key components of the now well-established Dairy 2.0 strategy, which is about taking a […]

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