Strategic advice for the food and beverage industry

Editorial

A “new way of eating bread” earns premium for Portuguese bakery

Posted on:
Wednesday, November 7th, 2018
Author:
Julian Mellentin

A traditional Portuguese bakery brand is successfully reinventing itself for the premium gourmet market by re-positioning bread as a convenient snack with strong artisanal and provenance claims. Diplomata Biscuit saw an opportunity to offer “permission to indulge” for the many consumers who are looking for a lighter snack without the bulk of bread. Established in […]

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How to make a sales success at a premium price

Posted on:
Monday, November 5th, 2018
Author:
Julian Mellentin

The success of Yoplait’s Oui yoghurt shows how connecting to the Key Trends is the surest way to increase your chances of success. Once the leader in the US yoghurt market, Yoplait was late to enter the Greek yoghurt race, and, as a result, it still lags Chobani and Danone, with sales down by 20%. […]

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Big Food bets on probiotic ice-cream

Posted on:
Friday, October 26th, 2018
Author:
Marta

The unstoppable fragmentation of markets and consumer preferences has proven fertile ground for innovative start-ups and niche brands, all the while pushing companies banking on standard products to think harder. In the case of Big Food, a tested strategy for dealing with fragmentation has been to invest in a portfolio of brands, finely-tuned to diverse […]

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