Strategic advice for the food and beverage industry

Editorial

Dunkin’ into the protein trend

Posted on:
Monday, October 22nd, 2018
Author:
Julian Mellentin

If you are a brand that is synonymous with sugar-rich, high-carb indulgent bakery products you can respond to shifting consumer trends either by doubling-down on sweet indulgence or you can reinvent yourself. American fast food giant Dunkin’ Donuts has chosen the reinvention road. Dunkin’ Donuts is side-stepping sugar concerns and making a connection to the […]

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Magnum goes vegan

Posted on:
Wednesday, October 17th, 2018
Author:
Julian Mellentin

In September 2018, Unilever-owned Magnum launched two vegan versions of the popular ice-cream in Sweden and Finland. Plant-based eaters there, estimated at around 6-9% of the population, are now able to enjoy Magnum Classic and Magnum Almond, based on pea protein. Vegan Magnum Classic contains 1.6g of protein per 100g and 28g of sugar, while […]

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NNB talks personalised nutrition in Lübeck

Posted on:
Tuesday, September 25th, 2018
Author:
Julian Mellentin

What are the key drivers behind personalised nutrition? And how can companies respond to consumers’ demand for tailored solutions? These are some of the questions that NNB’s research manager Joana Maricato explored at NEWTRITION X, the first international industry summit dedicated solely to personalised nutrition. Held in the historic German city of Lübeck on 12 […]

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