Editorial

In NNB this month: plant burgers and ginger shots

Posted on:
Sunday, August 6th, 2017
Author:
Julian Mellentin

Can plant-based products do to meat what they have done to dairy? Can a pea protein-based burger deliver on consumers’ expectations of ‘natural’? These are the two big questions faced by the roll-out of the Beyond Burger in the chilled meat cabinets of America’s supermarkets. Merchandising is at the heart of the strategy for Beyond […]

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How do you appeal to health-conscious moms?

Posted on:
Wednesday, July 26th, 2017
Author:
Julian Mellentin

Moms have always been a great force behind the success of food and beverage brands, but now they have become the ultimate gateway consumer for companies aiming at the natural, organic and healthy products segments – especially if they’re first-time parents. Lisa Mabe, founder of GreenPurse, a specialty research and public relations consultancy, says they […]

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Iceberg ahead for traditional carbs

Posted on:
Sunday, July 23rd, 2017
Author:
Julian Mellentin

Spotted this week (sorry for the poor picture quality), Subway is promoting its salads with an advertising campaign using the tagline “Iceberg ahead” (referencing the iceberg lettuce which is featured in some of the products). Whether eating at home or on-the-go, people want variety; people want fresh and healthy and they want convenient vegetables. As […]

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