Mainsite

Meat still beats the plant-based trend

Posted on:
Wednesday, May 17th, 2017
Author:
Julian Mellentin

Screamin Sicilian pizza was the 6th most-successful new product in America in 2016, earning $73.2 million in first-year sales. The secret of its success? Meat. And lots of it. It has made a big hit thanks to meat-laden recipes with names like Boss Hog, Three Little Piggies and Mother of Meat. There is no vegetarian […]

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The real fun part of trend hunting

Posted on:
Sunday, May 7th, 2017
Author:
Julian Mellentin

The marketing and NPD teams of companies that want to get to grips with emerging consumer trends like to get together with their brand consultants and advertising agencies and go out to retail stores and discover the latest, coolest products. And quite right – you can learn more by wandering about the aisles of grocery […]

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The re-birth of full fat dairy – and the long slow death of low-fat

Posted on:
Saturday, April 15th, 2017
Author:
Julian Mellentin

It would have been unimaginable 10 years ago: Unilever wants to get out of the polyunsaturated spreads business and sell-off brands worth $3 billion (€2.8 billion) in retail sales. The reason? Sales are falling – down 8% a year in the US and more in other markets – and there’s nothing Unilever can do to […]

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