Strategic advice for the food and beverage industry

Mainsite

New app hopes to help consumers – and influence industry

Posted on:
Tuesday, January 16th, 2018
Author:
Ann Eshaw

Just in time for New Year’s resolutions, Dutch government organization Nutrition Centre has launched a new app that allows consumers to scan food products to find the healthiest option. The app, called “Am I choosing healthy?” (“Kies Ik Gezond?”), shows a product’s ingredients and nutrition values. It aims to cut out the hassle of reading […]

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Cricket granola – a leap too far?

Posted on:
Tuesday, January 9th, 2018
Author:
Julian Mellentin

Late last year Fazer launched a cricket-based bread in Finland, in the hope that the market was ready for insect-based foods. It was. The breads were well received by Finnish consumers and sold out on the first day. Now, another company is pushing the boundaries yet further. EntoCube has launched cricket granola, under its consumer […]

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The long slow decline of breakfast cereal

Posted on:
Thursday, December 21st, 2017
Author:
Julian Mellentin

The breakfast cereal category’s problems show no signs of going away. With the exception of a few speciality brands, it is a category that is increasingly “off trend”. Most big breakfast cereal brands are on the wrong side of several trends – sugar, protein-at-breakfast and good carbs/bad carbs – not to mention people’s desire for […]

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