Strategic advice for the food and beverage industry

Mainsite

Magnum goes vegan

Posted on:
Wednesday, October 17th, 2018
Author:
Julian Mellentin

In September 2018, Unilever-owned Magnum launched two vegan versions of the popular ice-cream in Sweden and Finland. Plant-based eaters there, estimated at around 6-9% of the population, are now able to enjoy Magnum Classic and Magnum Almond, based on pea protein. Vegan Magnum Classic contains 1.6g of protein per 100g and 28g of sugar, while […]

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The Empire strikes back – food giant creates new mini-meal brand

Posted on:
Friday, August 3rd, 2018
Author:
Julian Mellentin

    Unilever’s latest product launch shows that “Big Food” is just as capable of innovation as entrepreneurial start-ups. As the UK market leader in mini-meals and owner of the No. 1 brand in instant pot products, Unilever clearly doesn’t intend to leave the reinvention of the category – growing at 20% annually – in […]

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Under the influence: Brazilians get familiar with FODMAPs

Posted on:
Monday, July 30th, 2018
Author:
Julian Mellentin

What’s the magic ingredient that can take a new food or diet from obscurity to ubiquity? Sometimes, it’s who you know. FODMAPs is an established avoidance diet in Australia and emerging in US and UK, but it’s practically unheard of in most other countries. But in Brazil, that could be about to change since a […]

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