Strategic advice for the food and beverage industry

coconut

Wellness in one aisle

Posted on:
Tuesday, January 15th, 2019
Author:
Julian Mellentin

In an attempt to capitalise on the wellness trend, major UK retailer Sainsbury’s announced that it is introducing what they call ‘wellness hubs’ in stores this winter. The supermarket chain will double its range of wellness-oriented products, while bringing in new specialist brands. The aim is to help health-conscious customers fuel their healthy lifestyle quickly […]

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Nuts for coconut

Posted on:
Wednesday, August 23rd, 2017
Author:
Julian Mellentin

Healthy. Hydration. Non-dairy. Malibu. These are some of the words that came up when we asked Millennials what they think of when they hear the word “coconut”. In a series of focus groups, we asked people aged 24-33 from 13 countries for their opinions on coconut, and we got them to taste coconut-based milks, yoghurts, […]

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