Strategic advice for the food and beverage industry

consumer trends

From kombucha to mochi: shopping with a Millennial

Posted on:
Thursday, January 10th, 2019
Author:
Julian Mellentin

The world’s biggest cities are magnets for internationally-mobile, highly-educated people like Russian-born Ksenia, aged 27, who lived in Norway and Italy before moving to London three years ago. Food explorers like Ksenia – who is trying to eat healthily “without obsessing about it” – have driven the fragmentation of markets and the emergence of new […]

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How to harness the Good Carbs, Bad Carbs trend?

Posted on:
Tuesday, November 14th, 2017
Author:
Julian Mellentin

Consumers’ quest for better and fewer carbohydrates is creating a wealth of opportunities, even in the mass market, according to 10 Key Trends in Food, Nutrition and Health 2018, New Nutrition Business’ annual trends report. The trend is fuelled by emerging science – discussed in the media and online – that associates carbs with health […]

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