Strategic advice for the food and beverage industry

dairy

Danone embraces provenance and e-commerce

Posted on:
Wednesday, July 11th, 2018
Author:
Julian Mellentin

Provenance, naturalness and newness are three of the elements that are well-proven to be a strong way to get consumers’ attention, freshen up their interest in your category and connect to some of the strongest growth trends. These three are the key components of the now well-established Dairy 2.0 strategy, which is about taking a […]

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Dairy strikes back

Posted on:
Tuesday, December 19th, 2017
Author:
Julian Mellentin

Dairy businesses faced with the seeming inexorable rise of plant-based dairy alternatives, supported by a torrent of online media and social media attention, could do worse than take a leaf from the UK’s new humorous social media campaign promoting the pleasure of dairy. The £1.2 million ($1.6 million/€1.4 million) campaign, run by industry group the Dairy […]

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