Strategic advice for the food and beverage industry

dairy

How to make a sales success at a premium price

Posted on:
Monday, November 5th, 2018
Author:
Julian Mellentin

The success of Yoplait’s Oui yoghurt shows how connecting to the Key Trends is the surest way to increase your chances of success. Once the leader in the US yoghurt market, Yoplait was late to enter the Greek yoghurt race, and, as a result, it still lags Chobani and Danone, with sales down by 20%. […]

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Danone embraces provenance and e-commerce

Posted on:
Wednesday, July 11th, 2018
Author:
Julian Mellentin

Provenance, naturalness and newness are three of the elements that are well-proven to be a strong way to get consumers’ attention, freshen up their interest in your category and connect to some of the strongest growth trends. These three are the key components of the now well-established Dairy 2.0 strategy, which is about taking a […]

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Dairy strikes back

Posted on:
Tuesday, December 19th, 2017
Author:
Julian Mellentin

Dairy businesses faced with the seeming inexorable rise of plant-based dairy alternatives, supported by a torrent of online media and social media attention, could do worse than take a leaf from the UK’s new humorous social media campaign promoting the pleasure of dairy. The £1.2 million ($1.6 million/€1.4 million) campaign, run by industry group the Dairy […]

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