How to make a sales success at a premium price
The success of Yoplait’s Oui yoghurt shows how connecting to the Key Trends is the surest way to increase your chances of success. Once the leader in the US yoghurt market, Yoplait was late to enter the Greek yoghurt race, and, as a result, it still lags Chobani and Danone, with sales down by 20%. […]
Tags: dairy, Key Nutrition Trends, New Nutrition Business, nutrition trend, yoplait
Posted in Editorial, Mainsite | No Comments »