Strategic advice for the food and beverage industry

fat

Australian Avocados and Chobani team up for good-fat pop-up

Posted on:
Thursday, February 8th, 2018
Author:
Julian Mellentin

If there is one food that has benefited from the ongoing rehabilitation of fat, it’s the avocado. So much so that industry body Australian Avocados decided to name its pop-up avocado restaurant Good Fat – clearly communicating to consumers that yes, avocados contain significant amounts of fat and yes, there is such a thing as […]

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Just because you can, doesn’t mean you should

Posted on:
Thursday, November 16th, 2017
Author:
Julian Mellentin

Back in the 1990s, launching a reduced-fat avocado would have seemed like a good idea – this was the period when consumers’ fear of fat and the belief that ‘fat makes you fat’ was at its peak. But in 2017, when consumers can distinguish between ‘good fats’ and ‘bad fats’ – with plant foods firmly […]

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