Strategic advice for the food and beverage industry

food and beverage

Big Food bets on probiotic ice-cream

Posted on:
Friday, October 26th, 2018
Author:
Marta

The unstoppable fragmentation of markets and consumer preferences has proven fertile ground for innovative start-ups and niche brands, all the while pushing companies banking on standard products to think harder. In the case of Big Food, a tested strategy for dealing with fragmentation has been to invest in a portfolio of brands, finely-tuned to diverse […]

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Ingredientes simples y naturalmente saludables son los grandes vencedores en las redes sociales

Posted on:
Wednesday, October 24th, 2018
Author:
Julian Mellentin

La conversación en redes sociales en torno al aguacate, las almendras y la quinoa supera ampliamente la del carbón activado, el colágeno o la proteína de guisante, lo que denota que los consumidores están más interesados en los alimentos que son fáciles de entender y naturalmente saludables, revela un análisis de redes sociales hecho por […]

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