Strategic advice for the food and beverage industry

health

The Empire strikes back – food giant creates new mini-meal brand

Posted on:
Friday, August 3rd, 2018
Author:
Julian Mellentin

    Unilever’s latest product launch shows that “Big Food” is just as capable of innovation as entrepreneurial start-ups. As the UK market leader in mini-meals and owner of the No. 1 brand in instant pot products, Unilever clearly doesn’t intend to leave the reinvention of the category – growing at 20% annually – in […]

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Just because you can, doesn’t mean you should

Posted on:
Thursday, November 16th, 2017
Author:
Julian Mellentin

Back in the 1990s, launching a reduced-fat avocado would have seemed like a good idea – this was the period when consumers’ fear of fat and the belief that ‘fat makes you fat’ was at its peak. But in 2017, when consumers can distinguish between ‘good fats’ and ‘bad fats’ – with plant foods firmly […]

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How to harness the Good Carbs, Bad Carbs trend?

Posted on:
Tuesday, November 14th, 2017
Author:
Julian Mellentin

Consumers’ quest for better and fewer carbohydrates is creating a wealth of opportunities, even in the mass market, according to 10 Key Trends in Food, Nutrition and Health 2018, New Nutrition Business’ annual trends report. The trend is fuelled by emerging science – discussed in the media and online – that associates carbs with health […]

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