Strategic advice for the food and beverage industry

healthfood

From kombucha to mochi: shopping with a Millennial

Posted on:
Thursday, January 10th, 2019
Author:
Julian Mellentin

The world’s biggest cities are magnets for internationally-mobile, highly-educated people like Russian-born Ksenia, aged 27, who lived in Norway and Italy before moving to London three years ago. Food explorers like Ksenia – who is trying to eat healthily “without obsessing about it” – have driven the fragmentation of markets and the emergence of new […]

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Start-up bets on savoury yoghurt

Posted on:
Wednesday, November 21st, 2018
Author:
Julian Mellentin

It is a brave move to launch yoghurt with vegetables considering that Blue Hill, Chobani, Fage and Noosa have already tried it in the US, only to pause the production or remove the products from their portfolios soon after. It’s a hard sell despite benefiting from growing consumers’ fears of sugar – a key ingredient […]

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Provenance: the rise of ‘somewhere’ in preference to ‘anywhere’

Posted on:
Thursday, October 25th, 2018
Author:
Julian Mellentin

Globalisation has been a defining feature of the past forty years. But there are signs that more and more consumers prefer the local to the global. Increasingly even big, mainstream brands feel the need to re-assure customers about the provenance of their ingredients. One such is So Good – the biggest plant milk brand in […]

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