Strategic advice for the food and beverage industry

insect-based

Cricket granola – a leap too far?

Posted on:
Tuesday, January 9th, 2018
Author:
Julian Mellentin

Late last year Fazer launched a cricket-based bread in Finland, in the hope that the market was ready for insect-based foods. It was. The breads were well received by Finnish consumers and sold out on the first day. Now, another company is pushing the boundaries yet further. EntoCube has launched cricket granola, under its consumer […]

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Bread with legs

Posted on:
Tuesday, November 28th, 2017
Author:
Julian Mellentin

There is a new high-protein bread on the block; it’s a world first, and one of its main ingredients has legs – six of them to be exact. Yes, we are talking about insects. It may seem odd and risky to some, but many signs suggest that insects will be a growing protein source of […]

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