kale

Just because you can, doesn’t mean you should

Posted on:
Thursday, November 16th, 2017
Author:
Julian Mellentin

Back in the 1990s, launching a reduced-fat avocado would have seemed like a good idea – this was the period when consumers’ fear of fat and the belief that ‘fat makes you fat’ was at its peak. But in 2017, when consumers can distinguish between ‘good fats’ and ‘bad fats’ – with plant foods firmly […]

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Lessons from the kale fairytale

Posted on:
Thursday, August 10th, 2017
Author:
Julian Mellentin

Kale was once the ugly duckling of the vegetable world. But it surprised everyone by blossoming into one of the coolest. After initial success in America, kale has even spread its wings in Europe – you can buy high-protein kale quark in Finland and kale popcorn in France. According to IRI, sales of products with […]

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