Strategic advice for the food and beverage industry

Key Nutrition Trends

Nutella defies the conventional wisdom

Posted on:
Friday, March 8th, 2019
Author:
Julian Mellentin

Sugar reduction is one of the most powerful trends, so you would imagine that a brand that’s 56% sugar and comes from a ‘Big Food’ company – and includes palm oil as an ingredient – would be in trouble. But if you did, you’d be wrong. In fact, people can’t get enough of it. Nutella […]

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Why read the 10 Key Trends 2019?

Posted on:
Tuesday, November 20th, 2018
Author:
Julian Mellentin

Get your 10 Key Trends in Food, Nutrition & Health 2019 on www.new-nutrition.com

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How to make a sales success at a premium price

Posted on:
Monday, November 5th, 2018
Author:
Julian Mellentin

The success of Yoplait’s Oui yoghurt shows how connecting to the Key Trends is the surest way to increase your chances of success. Once the leader in the US yoghurt market, Yoplait was late to enter the Greek yoghurt race, and, as a result, it still lags Chobani and Danone, with sales down by 20%. […]

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