Strategic advice for the food and beverage industry

key trends in nutrition

Unilever joins the plant-based burger frenzy

Posted on:
Thursday, December 20th, 2018
Author:
Julian Mellentin

Unilever is staking a claim in the plant-based meat alternatives gold-rush, acquiring a quirky brand for an undisclosed sum. De Vegetarische Slager (translation: The vegetarian butcher) is a Dutch plant-based meat alternatives company which started with one store in 2010. By 2017, the brand was available in more than 4,000 stores in 15 countries, including […]

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Big Food bets on probiotic ice-cream

Posted on:
Friday, October 26th, 2018
Author:
Marta

The unstoppable fragmentation of markets and consumer preferences has proven fertile ground for innovative start-ups and niche brands, all the while pushing companies banking on standard products to think harder. In the case of Big Food, a tested strategy for dealing with fragmentation has been to invest in a portfolio of brands, finely-tuned to diverse […]

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