Strategic advice for the food and beverage industry

marketing

Big Food bets on probiotic ice-cream

Posted on:
Friday, October 26th, 2018
Author:
Marta

The unstoppable fragmentation of markets and consumer preferences has proven fertile ground for innovative start-ups and niche brands, all the while pushing companies banking on standard products to think harder. In the case of Big Food, a tested strategy for dealing with fragmentation has been to invest in a portfolio of brands, finely-tuned to diverse […]

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Just because you can, doesn’t mean you should

Posted on:
Thursday, November 16th, 2017
Author:
Julian Mellentin

Back in the 1990s, launching a reduced-fat avocado would have seemed like a good idea – this was the period when consumers’ fear of fat and the belief that ‘fat makes you fat’ was at its peak. But in 2017, when consumers can distinguish between ‘good fats’ and ‘bad fats’ – with plant foods firmly […]

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How to harness the Good Carbs, Bad Carbs trend?

Posted on:
Tuesday, November 14th, 2017
Author:
Julian Mellentin

Consumers’ quest for better and fewer carbohydrates is creating a wealth of opportunities, even in the mass market, according to 10 Key Trends in Food, Nutrition and Health 2018, New Nutrition Business’ annual trends report. The trend is fuelled by emerging science – discussed in the media and online – that associates carbs with health […]

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