marketing

Just because you can, doesn’t mean you should

Posted on:
Thursday, November 16th, 2017
Author:
Julian Mellentin

Back in the 1990s, launching a reduced-fat avocado would have seemed like a good idea – this was the period when consumers’ fear of fat and the belief that ‘fat makes you fat’ was at its peak. But in 2017, when consumers can distinguish between ‘good fats’ and ‘bad fats’ – with plant foods firmly […]

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How to harness the Good Carbs, Bad Carbs trend?

Posted on:
Tuesday, November 14th, 2017
Author:
Julian Mellentin

Consumers’ quest for better and fewer carbohydrates is creating a wealth of opportunities, even in the mass market, according to 10 Key Trends in Food, Nutrition and Health 2018, New Nutrition Business’ annual trends report. The trend is fuelled by emerging science – discussed in the media and online – that associates carbs with health […]

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Nuts for coconut

Posted on:
Wednesday, August 23rd, 2017
Author:
Julian Mellentin

Healthy. Hydration. Non-dairy. Malibu. These are some of the words that came up when we asked Millennials what they think of when they hear the word “coconut”. In a series of focus groups, we asked people aged 24-33 from 13 countries for their opinions on coconut, and we got them to taste coconut-based milks, yoghurts, […]

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