Strategic advice for the food and beverage industry

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Wellness in one aisle

Posted on:
Tuesday, January 15th, 2019
Author:
Julian Mellentin

In an attempt to capitalise on the wellness trend, major UK retailer Sainsbury’s announced that it is introducing what they call ‘wellness hubs’ in stores this winter. The supermarket chain will double its range of wellness-oriented products, while bringing in new specialist brands. The aim is to help health-conscious customers fuel their healthy lifestyle quickly […]

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Meat gets a fresh face

Posted on:
Monday, December 3rd, 2018
Author:
Julian Mellentin

In a world seemingly obsessed with plant protein, meat is having to work harder to appeal to a new generation of conscientious meat-eaters who want producers to go the extra mile for the sake of the planet. And 22-year-old cattle rancher Nikki Carr is leading the way in the normally staid and macho ranching industry […]

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Big Food bets on probiotic ice-cream

Posted on:
Friday, October 26th, 2018
Author:
Marta

The unstoppable fragmentation of markets and consumer preferences has proven fertile ground for innovative start-ups and niche brands, all the while pushing companies banking on standard products to think harder. In the case of Big Food, a tested strategy for dealing with fragmentation has been to invest in a portfolio of brands, finely-tuned to diverse […]

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