Strategic advice for the food and beverage industry

New Nutrition Business

How to make a sales success at a premium price

Posted on:
Monday, November 5th, 2018
Author:
Julian Mellentin

The success of Yoplait’s Oui yoghurt shows how connecting to the Key Trends is the surest way to increase your chances of success. Once the leader in the US yoghurt market, Yoplait was late to enter the Greek yoghurt race, and, as a result, it still lags Chobani and Danone, with sales down by 20%. […]

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Provenance: the rise of ‘somewhere’ in preference to ‘anywhere’

Posted on:
Thursday, October 25th, 2018
Author:
Julian Mellentin

Globalisation has been a defining feature of the past forty years. But there are signs that more and more consumers prefer the local to the global. Increasingly even big, mainstream brands feel the need to re-assure customers about the provenance of their ingredients. One such is So Good – the biggest plant milk brand in […]

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Ingredientes simples y naturalmente saludables son los grandes vencedores en las redes sociales

Posted on:
Wednesday, October 24th, 2018
Author:
Julian Mellentin

La conversación en redes sociales en torno al aguacate, las almendras y la quinoa supera ampliamente la del carbón activado, el colágeno o la proteína de guisante, lo que denota que los consumidores están más interesados en los alimentos que son fáciles de entender y naturalmente saludables, revela un análisis de redes sociales hecho por […]

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