Strategic advice for the food and beverage industry

nutrition trend

Nutella defies the conventional wisdom

Posted on:
Friday, March 8th, 2019
Author:
Julian Mellentin

Sugar reduction is one of the most powerful trends, so you would imagine that a brand that’s 56% sugar and comes from a ‘Big Food’ company – and includes palm oil as an ingredient – would be in trouble. But if you did, you’d be wrong. In fact, people can’t get enough of it. Nutella […]

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Wellness in one aisle

Posted on:
Tuesday, January 15th, 2019
Author:
Julian Mellentin

In an attempt to capitalise on the wellness trend, major UK retailer Sainsbury’s announced that it is introducing what they call ‘wellness hubs’ in stores this winter. The supermarket chain will double its range of wellness-oriented products, while bringing in new specialist brands. The aim is to help health-conscious customers fuel their healthy lifestyle quickly […]

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Meat gets a fresh face

Posted on:
Monday, December 3rd, 2018
Author:
Julian Mellentin

In a world seemingly obsessed with plant protein, meat is having to work harder to appeal to a new generation of conscientious meat-eaters who want producers to go the extra mile for the sake of the planet. And 22-year-old cattle rancher Nikki Carr is leading the way in the normally staid and macho ranching industry […]

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