Strategic advice for the food and beverage industry

nutrition trend

Meat gets a fresh face

Posted on:
Monday, December 3rd, 2018
Author:
Julian Mellentin

In a world seemingly obsessed with plant protein, meat is having to work harder to appeal to a new generation of conscientious meat-eaters who want producers to go the extra mile for the sake of the planet. And 22-year-old cattle rancher Nikki Carr is leading the way in the normally staid and macho ranching industry […]

Tags: , , , ,

Posted in Editorial, Mainsite | No Comments »

A “new way of eating bread” earns premium for Portuguese bakery

Posted on:
Wednesday, November 7th, 2018
Author:
Julian Mellentin

A traditional Portuguese bakery brand is successfully reinventing itself for the premium gourmet market by re-positioning bread as a convenient snack with strong artisanal and provenance claims. Diplomata Biscuit saw an opportunity to offer “permission to indulge” for the many consumers who are looking for a lighter snack without the bulk of bread. Established in […]

Tags: , , , , ,

Posted in Editorial, Mainsite | No Comments »

How to make a sales success at a premium price

Posted on:
Monday, November 5th, 2018
Author:
Julian Mellentin

The success of Yoplait’s Oui yoghurt shows how connecting to the Key Trends is the surest way to increase your chances of success. Once the leader in the US yoghurt market, Yoplait was late to enter the Greek yoghurt race, and, as a result, it still lags Chobani and Danone, with sales down by 20%. […]

Tags: , , , ,

Posted in Editorial, Mainsite | No Comments »