Strategic advice for the food and beverage industry

nutrition trend

Wellness in one aisle

Posted on:
Tuesday, January 15th, 2019
Author:
Julian Mellentin

In an attempt to capitalise on the wellness trend, major UK retailer Sainsbury’s announced that it is introducing what they call ‘wellness hubs’ in stores this winter. The supermarket chain will double its range of wellness-oriented products, while bringing in new specialist brands. The aim is to help health-conscious customers fuel their healthy lifestyle quickly […]

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Meat gets a fresh face

Posted on:
Monday, December 3rd, 2018
Author:
Julian Mellentin

In a world seemingly obsessed with plant protein, meat is having to work harder to appeal to a new generation of conscientious meat-eaters who want producers to go the extra mile for the sake of the planet. And 22-year-old cattle rancher Nikki Carr is leading the way in the normally staid and macho ranching industry […]

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A “new way of eating bread” earns premium for Portuguese bakery

Posted on:
Wednesday, November 7th, 2018
Author:
Julian Mellentin

A traditional Portuguese bakery brand is successfully reinventing itself for the premium gourmet market by re-positioning bread as a convenient snack with strong artisanal and provenance claims. Diplomata Biscuit saw an opportunity to offer “permission to indulge” for the many consumers who are looking for a lighter snack without the bulk of bread. Established in […]

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