Strategic advice for the food and beverage industry

nutrition

Wellness in one aisle

Posted on:
Tuesday, January 15th, 2019
Author:
Julian Mellentin

In an attempt to capitalise on the wellness trend, major UK retailer Sainsbury’s announced that it is introducing what they call ‘wellness hubs’ in stores this winter. The supermarket chain will double its range of wellness-oriented products, while bringing in new specialist brands. The aim is to help health-conscious customers fuel their healthy lifestyle quickly […]

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From kombucha to mochi: shopping with a Millennial

Posted on:
Thursday, January 10th, 2019
Author:
Julian Mellentin

The world’s biggest cities are magnets for internationally-mobile, highly-educated people like Russian-born Ksenia, aged 27, who lived in Norway and Italy before moving to London three years ago. Food explorers like Ksenia – who is trying to eat healthily “without obsessing about it” – have driven the fragmentation of markets and the emergence of new […]

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Start-up bets on savoury yoghurt

Posted on:
Wednesday, November 21st, 2018
Author:
Julian Mellentin

It is a brave move to launch yoghurt with vegetables considering that Blue Hill, Chobani, Fage and Noosa have already tried it in the US, only to pause the production or remove the products from their portfolios soon after. It’s a hard sell despite benefiting from growing consumers’ fears of sugar – a key ingredient […]

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