Strategic advice for the food and beverage industry

nutrition

Big Food bets on probiotic ice-cream

Posted on:
Friday, October 26th, 2018
Author:
Marta

The unstoppable fragmentation of markets and consumer preferences has proven fertile ground for innovative start-ups and niche brands, all the while pushing companies banking on standard products to think harder. In the case of Big Food, a tested strategy for dealing with fragmentation has been to invest in a portfolio of brands, finely-tuned to diverse […]

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Provenance: the rise of ‘somewhere’ in preference to ‘anywhere’

Posted on:
Thursday, October 25th, 2018
Author:
Julian Mellentin

Globalisation has been a defining feature of the past forty years. But there are signs that more and more consumers prefer the local to the global. Increasingly even big, mainstream brands feel the need to re-assure customers about the provenance of their ingredients. One such is So Good – the biggest plant milk brand in […]

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Ingredientes simples y naturalmente saludables son los grandes vencedores en las redes sociales

Posted on:
Wednesday, October 24th, 2018
Author:
Julian Mellentin

La conversación en redes sociales en torno al aguacate, las almendras y la quinoa supera ampliamente la del carbón activado, el colágeno o la proteína de guisante, lo que denota que los consumidores están más interesados en los alimentos que son fáciles de entender y naturalmente saludables, revela un análisis de redes sociales hecho por […]

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