Strategic advice for the food and beverage industry

plant-based

Magnum goes vegan

Posted on:
Wednesday, October 17th, 2018
Author:
Julian Mellentin

In September 2018, Unilever-owned Magnum launched two vegan versions of the popular ice-cream in Sweden and Finland. Plant-based eaters there, estimated at around 6-9% of the population, are now able to enjoy Magnum Classic and Magnum Almond, based on pea protein. Vegan Magnum Classic contains 1.6g of protein per 100g and 28g of sugar, while […]

Tags: , , , , ,

Posted in Editorial, Mainsite | No Comments »

Sesame sweet re-born as a dairy-free protein sports snack

Posted on:
Wednesday, November 22nd, 2017
Author:
Julian Mellentin

Keen cyclists are turning halva, a traditional plant-based sweet in the Middle East, into a must-have energy fuel for athletes – offering NPD opportunities in sports nutrition. “My favorite high calorie bike food is halva,” writes a cyclist on a Reddit online discussion forum. “In addition to my electrolyte drink, I eat things like […] […]

Tags: , , , , , ,

Posted in Editorial, Mainsite | No Comments »

How to harness the Good Carbs, Bad Carbs trend?

Posted on:
Tuesday, November 14th, 2017
Author:
Julian Mellentin

Consumers’ quest for better and fewer carbohydrates is creating a wealth of opportunities, even in the mass market, according to 10 Key Trends in Food, Nutrition and Health 2018, New Nutrition Business’ annual trends report. The trend is fuelled by emerging science – discussed in the media and online – that associates carbs with health […]

Tags: , , , , , , ,

Posted in Editorial, Mainsite | No Comments »