Strategic advice for the food and beverage industry

plant-based

Provenance: the rise of ‘somewhere’ in preference to ‘anywhere’

Posted on:
Thursday, October 25th, 2018
Author:
Julian Mellentin

Globalisation has been a defining feature of the past forty years. But there are signs that more and more consumers prefer the local to the global. Increasingly even big, mainstream brands feel the need to re-assure customers about the provenance of their ingredients. One such is So Good – the biggest plant milk brand in […]

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Magnum goes vegan

Posted on:
Wednesday, October 17th, 2018
Author:
Julian Mellentin

In September 2018, Unilever-owned Magnum launched two vegan versions of the popular ice-cream in Sweden and Finland. Plant-based eaters there, estimated at around 6-9% of the population, are now able to enjoy Magnum Classic and Magnum Almond, based on pea protein. Vegan Magnum Classic contains 1.6g of protein per 100g and 28g of sugar, while […]

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Sesame sweet re-born as a dairy-free protein sports snack

Posted on:
Wednesday, November 22nd, 2017
Author:
Julian Mellentin

Keen cyclists are turning halva, a traditional plant-based sweet in the Middle East, into a must-have energy fuel for athletes – offering NPD opportunities in sports nutrition. “My favorite high calorie bike food is halva,” writes a cyclist on a Reddit online discussion forum. “In addition to my electrolyte drink, I eat things like […] […]

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