Strategic advice for the food and beverage industry

plant-based

Unilever joins the plant-based burger frenzy

Posted on:
Thursday, December 20th, 2018
Author:
Julian Mellentin

Unilever is staking a claim in the plant-based meat alternatives gold-rush, acquiring a quirky brand for an undisclosed sum. De Vegetarische Slager (translation: The vegetarian butcher) is a Dutch plant-based meat alternatives company which started with one store in 2010. By 2017, the brand was available in more than 4,000 stores in 15 countries, including […]

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Provenance: the rise of ‘somewhere’ in preference to ‘anywhere’

Posted on:
Thursday, October 25th, 2018
Author:
Julian Mellentin

Globalisation has been a defining feature of the past forty years. But there are signs that more and more consumers prefer the local to the global. Increasingly even big, mainstream brands feel the need to re-assure customers about the provenance of their ingredients. One such is So Good – the biggest plant milk brand in […]

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Magnum goes vegan

Posted on:
Wednesday, October 17th, 2018
Author:
Julian Mellentin

In September 2018, Unilever-owned Magnum launched two vegan versions of the popular ice-cream in Sweden and Finland. Plant-based eaters there, estimated at around 6-9% of the population, are now able to enjoy Magnum Classic and Magnum Almond, based on pea protein. Vegan Magnum Classic contains 1.6g of protein per 100g and 28g of sugar, while […]

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