Strategic advice for the food and beverage industry

protein

The Empire strikes back – food giant creates new mini-meal brand

Posted on:
Friday, August 3rd, 2018
Author:
Julian Mellentin

    Unilever’s latest product launch shows that “Big Food” is just as capable of innovation as entrepreneurial start-ups. As the UK market leader in mini-meals and owner of the No. 1 brand in instant pot products, Unilever clearly doesn’t intend to leave the reinvention of the category – growing at 20% annually – in […]

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Bread with legs

Posted on:
Tuesday, November 28th, 2017
Author:
Julian Mellentin

There is a new high-protein bread on the block; it’s a world first, and one of its main ingredients has legs – six of them to be exact. Yes, we are talking about insects. It may seem odd and risky to some, but many signs suggest that insects will be a growing protein source of […]

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Sesame sweet re-born as a dairy-free protein sports snack

Posted on:
Wednesday, November 22nd, 2017
Author:
Julian Mellentin

Keen cyclists are turning halva, a traditional plant-based sweet in the Middle East, into a must-have energy fuel for athletes – offering NPD opportunities in sports nutrition. “My favorite high calorie bike food is halva,” writes a cyclist on a Reddit online discussion forum. “In addition to my electrolyte drink, I eat things like […] […]

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