Strategic advice for the food and beverage industry

provenance

Provenance: the rise of ‘somewhere’ in preference to ‘anywhere’

Posted on:
Thursday, October 25th, 2018
Author:
Julian Mellentin

Globalisation has been a defining feature of the past forty years. But there are signs that more and more consumers prefer the local to the global. Increasingly even big, mainstream brands feel the need to re-assure customers about the provenance of their ingredients. One such is So Good – the biggest plant milk brand in […]

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Danone embraces provenance and e-commerce

Posted on:
Wednesday, July 11th, 2018
Author:
Julian Mellentin

Provenance, naturalness and newness are three of the elements that are well-proven to be a strong way to get consumers’ attention, freshen up their interest in your category and connect to some of the strongest growth trends. These three are the key components of the now well-established Dairy 2.0 strategy, which is about taking a […]

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