Strategic advice for the food and beverage industry

snack

Start-ups are more successful than “Big Food”, but only just

Posted on:
Friday, February 8th, 2019
Author:
Julian Mellentin

Investors and consultants alike are full of excitement about the success potential of start-ups. Phrases like “there’s never been a better time to launch a start-up” pop up frequently. “But the reality is that although start-ups are doing better than established companies, they are only doing a little bit better,” says food industry analyst Julian […]

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A “new way of eating bread” earns premium for Portuguese bakery

Posted on:
Wednesday, November 7th, 2018
Author:
Julian Mellentin

A traditional Portuguese bakery brand is successfully reinventing itself for the premium gourmet market by re-positioning bread as a convenient snack with strong artisanal and provenance claims. Diplomata Biscuit saw an opportunity to offer “permission to indulge” for the many consumers who are looking for a lighter snack without the bulk of bread. Established in […]

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The Empire strikes back – food giant creates new mini-meal brand

Posted on:
Friday, August 3rd, 2018
Author:
Julian Mellentin

    Unilever’s latest product launch shows that “Big Food” is just as capable of innovation as entrepreneurial start-ups. As the UK market leader in mini-meals and owner of the No. 1 brand in instant pot products, Unilever clearly doesn’t intend to leave the reinvention of the category – growing at 20% annually – in […]

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