Strategic advice for the food and beverage industry

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The Empire strikes back – food giant creates new mini-meal brand

Posted on:
Friday, August 3rd, 2018
Author:
Julian Mellentin

    Unilever’s latest product launch shows that “Big Food” is just as capable of innovation as entrepreneurial start-ups. As the UK market leader in mini-meals and owner of the No. 1 brand in instant pot products, Unilever clearly doesn’t intend to leave the reinvention of the category – growing at 20% annually – in […]

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Cricket granola – a leap too far?

Posted on:
Tuesday, January 9th, 2018
Author:
Julian Mellentin

Late last year Fazer launched a cricket-based bread in Finland, in the hope that the market was ready for insect-based foods. It was. The breads were well received by Finnish consumers and sold out on the first day. Now, another company is pushing the boundaries yet further. EntoCube has launched cricket granola, under its consumer […]

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Sesame sweet re-born as a dairy-free protein sports snack

Posted on:
Wednesday, November 22nd, 2017
Author:
Julian Mellentin

Keen cyclists are turning halva, a traditional plant-based sweet in the Middle East, into a must-have energy fuel for athletes – offering NPD opportunities in sports nutrition. “My favorite high calorie bike food is halva,” writes a cyclist on a Reddit online discussion forum. “In addition to my electrolyte drink, I eat things like […] […]

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