Strategic advice for the food and beverage industry

snack

A “new way of eating bread” earns premium for Portuguese bakery

Posted on:
Wednesday, November 7th, 2018
Author:
Julian Mellentin

A traditional Portuguese bakery brand is successfully reinventing itself for the premium gourmet market by re-positioning bread as a convenient snack with strong artisanal and provenance claims. Diplomata Biscuit saw an opportunity to offer “permission to indulge” for the many consumers who are looking for a lighter snack without the bulk of bread. Established in […]

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The Empire strikes back – food giant creates new mini-meal brand

Posted on:
Friday, August 3rd, 2018
Author:
Julian Mellentin

    Unilever’s latest product launch shows that “Big Food” is just as capable of innovation as entrepreneurial start-ups. As the UK market leader in mini-meals and owner of the No. 1 brand in instant pot products, Unilever clearly doesn’t intend to leave the reinvention of the category – growing at 20% annually – in […]

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Cricket granola – a leap too far?

Posted on:
Tuesday, January 9th, 2018
Author:
Julian Mellentin

Late last year Fazer launched a cricket-based bread in Finland, in the hope that the market was ready for insect-based foods. It was. The breads were well received by Finnish consumers and sold out on the first day. Now, another company is pushing the boundaries yet further. EntoCube has launched cricket granola, under its consumer […]

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