Strategic advice for the food and beverage industry

sugar

Nutella defies the conventional wisdom

Posted on:
Friday, March 8th, 2019
Author:
Julian Mellentin

Sugar reduction is one of the most powerful trends, so you would imagine that a brand that’s 56% sugar and comes from a ‘Big Food’ company – and includes palm oil as an ingredient – would be in trouble. But if you did, you’d be wrong. In fact, people can’t get enough of it. Nutella […]

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Sesame sweet re-born as a dairy-free protein sports snack

Posted on:
Wednesday, November 22nd, 2017
Author:
Julian Mellentin

Keen cyclists are turning halva, a traditional plant-based sweet in the Middle East, into a must-have energy fuel for athletes – offering NPD opportunities in sports nutrition. “My favorite high calorie bike food is halva,” writes a cyclist on a Reddit online discussion forum. “In addition to my electrolyte drink, I eat things like […] […]

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Low carb life – week 3

Posted on:
Tuesday, October 3rd, 2017
Author:
Julian Mellentin

Okay, the novelty has definitely started to wear off. I go between hating and loving this diet. Getting through a stubborn cold without being able to eat some of my favourite foods was definitely one long week of hating it. While I appreciate the improved satiety, the experiments in the kitchen and the stable energy […]

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