Strategic advice for the food and beverage industry

Video: Personalisation and lifestyle consumers

Personalisation (Key Trend 4) is all about consumers taking back control of their diet, and becoming their own experts. As diet and health choices are increasingly seen as a personal matter, we enter another stage in the slow death of the “one size fits all” approach. There are two types of consumers that connect to personalisation – lifestyle and technology consumers. In this video, Joana Maricato talks about the lifestyle consumers, and how companies can tap into their needs.

Tags: , , ,

Posted in Editorial, Mainsite

Comments are currently closed.