The purpose of this report is to help you be the best-informed that anyone in our industry can be about the most important growth trends in food, nutrition and health – and what strategies you can use to create success for your business with those trends.

Over the years that New Nutrition Business has been tracking the business of food & health we’ve seen plenty of over-hyped “opportunities” come and go – too often taking with them a huge amount of companies’ money (most recently, the plant-based trend).  So to mark our 30th anniversary issue, we departed from our usual format to deliver something a bit different by exploring three opportunities currently being talked up in the industry – Healthy Ageing, GLP-1 and Food as Medicine. Our regular customers liked it so much that we have decided to make it more widely available as a Strategy Briefing.

It seems like the whole world is talking about GLP-1a drugs and the threat they pose to the food industry. It's a ‘disruptive’ change, the narrative goes, because GLP-1a users are cutting their food spending in some categories (while increasing it in others).  GLP-1a is a bigger opportunity than threat, and one that is within the capabilities of most companies. Consumers have already been moving towards healthier eating patterns for 25 years. Many businesses are already doing the things that GLP-1 consumers need more of. In this 36-page strategy briefing we spell out the possible threats for food and drink companies, and more importantly, we define what the opportunities are and how you can connect to them.