Digestive wellness diversifies with activated chips

Chips for gut health? UK start-up Boundless is an excellent example of the key trend Digestive Wellness Diversifies. Fragmentation of consumer beliefs about food and health means that consumers are receptive to new digestive solutions and new types of products – such as these activated chips from Boundless.


Made from sorghum and yellow pea, the brand uses a trademarked method where it soaks the ingredients in salt water to kick-start germination. The levels of phytic acid are then reduced to “unleash the goldmine of nutrients previously locked away”, and the product is finally baked at a low temperature to retain nutrients and improve digestibility. According to the brand, the chips are a world first. After trying them during an NNB office tasting session, we can confirm that they are also delicious!

Boundless operates in a space that is intensely competitive, busy with both established and smaller players, but with lots of opportunities. Digestive wellness brands have to work hard to differentiate and mostly perform as niche or ‘big niche’ at best.

Recent blogs
Arla lactose-free+ offers consumers to "live life to the fullest" Future protein stumbles over “disgust factor” Obesity-fighting Americans make Denmark great again Digestive wellness diversifies with activated chips Many factors are working in dairy protein's favour Concentrated oat milk the future of dairy alternatives? Danish start-up attempts to bridge the gap between cheese and plants EIT report confirms “widespread confusion” about ultra-processed food Challenger brands signposting the future for bigger food producers? Foods for healthy aging: the growth opportunity for the next 20 years