January 2022
Strategies & Trends in Kids Nutrition 2022
PDF: 36 pages Powerpoint: 102

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Launching a kids nutrition product is one of the most attractive ideas – who doesn’t want to make a positive difference to children’s diets? But targeting kids is also one of the riskiest strategies in the food industry, with failure (or failing to grow beyond a niche business) the most common outcome for kids brands.  

This report will help you maximise your chances of success by showing you:

  • Which consumer trends offer most growth opportunities and how to connect to them
  • The seven most effective strategies in kids nutrition
  • Common traps to avoid

This 36-page report sets out, using real-world examples:

  • A 7-step checklist for a successful kids nutrition strategy
  • The 8 key growth trends

The report draws on:

  • Our 15+ years of expert consultancy in the kids nutrition sector
  • Our wealth of primary research, including interviews with hundreds of industry executives