Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: May 2019

Case study: Oatly

For its first two decades, Oatly was a niche brand with slow growth. Seven years ago that changed, and the brand’s sales have grown by an impressive 285% in the past 10 years. The Swedish brand is now active in major markets like the US and China, and promotes its products mainly on transparency and environmental health platforms. 

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Published: November 2020

Case study: Oatly (2020 update)

With the latest financial data and information about the much talked about Blackstone deal, this updated case study will give you a good idea of how Oatly is doing and what the future may hold for the plant-based challenger brand.  

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Published: March 2022

Case study: Oatly (2022 update)

In this 2022 update we look at Oatly's financial performance in various regions, its ever so edgy marketing and its Amazon-style business strategy. 

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Published: June 2023

Case study: Oatly (2023 update)

In this 2023 update we look at Oatly's financial performance which has seen some rare improvements lately, possibly thanks to the positive influences of its newly appointed CEO. 

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Published: March 2024

Case study: Oatly (2024 update)

In this 2024 update we look at Oatly's financial performance in 2023, with rare improvements seen in some regions. 

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Published: August 2019

Case study: Off The Eaten Path

Following PepsiCo’s October 2016 commitment to a multibillion-dollar spend on developing healthier drinks and snacks, the company launched Off the Eaten Path in 2017. The brand of healthier crisps offers "snacks for the curious" and was said to be one of PepsiCo's best performing brands in the first half of 2019.

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Published: January 2024

Case study: Olipop

Through clever marketing and flavour innovation, better-for-you prebiotic soda brand Olipop has built a strong reputation among young consumers. With sales exceeding $200m in 2023, it seems that beverages is one category where prebiotics may actually work.

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Published: June 2024

Case study: Olli Salumeria

The success of meat snack brands like Olli Salumeria illustrates that, despite being bombarded with pro-plant messages, consumers are showing more interest in the health benefits of animal protein. Animal proteins in convenient forms are a winning formula and brands like Olli stand a lot to gain.

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Published: December 2022

Case study: Olly's

What started as a brand of snacking olives has expanded into the pretzel category - thereby making itself more versatile and appealing. Olly’s is a good example of a brand that has shown an ability to quickly pivot on strategy - and it's been rewarded for it.

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Published: November 2018

Case study: Oomi

With the world's first fish protein-based noodles, Oomi connects to at least two key trends: the protein trend and the better carbs trend. The brand was listed in four major supermarkets in the UK within two years of launch, promoting the product mainly for its nutritional values. 

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