Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: August 2022

Case study: Ratio

Ratio was launched by General Mills in 2020, marking the company’s first foray into the keto world. The brand became an instant success and saw US sales of $34.4m (€33.85m) in 2021, making it one of the most successful new products in 2021. 

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Published: August 2020

Case study: Renjer

With jerky made from reindeer, elk or red deer meat, this Swedish company aims “to provide quality-aware consumers with a wide selection of snacks that are related to the Nordics”, putting Provenance at the heart of its strategy.

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Published: October 2023

Case study: Rest by Hy

Rest is a result of Yakult's Korean subsidiary Hy diversifying its portfolio to include a broader range functional dairy products. Launched in 2023, the Rest range offers a sleep care and a stress management product - both of which have been successful from the start.

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Published: October 2017

Case Study: Roobar

A Buglarian brand, Roobar launched in 2012 with the aim of offering an alternative snack and healthy treat

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Published: September 2020

Case study: Rude Health

Rude Health was founded with £4,000 worth of personal savings in 2005 and is today a £19 million brand. The brand's success has been fuelled mainly by its plant-based milk range launched in 2013 and June 2020 saw PepsiCo acquiring a 10% stake in the company. 

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Published: August 2018

Case Study: RX Bar

After just four years in business, RX Bar became the No. 3 nutrition-bar brand in the US natural grocery channel. The now Kellogg's-owned brand started out in one of the founders' basement, and brings in $10m+ in annual sales. 

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Published: September 2022

Case study: Sara Lee

Grupo Bimbo-owned Sara Lee gives consumers permission to indulge in bread and is proof that even Big Food can use the big trends to successfully innovate in a traditional category.

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Published: April 2022

Case study: Seedlip

Seedlip was dubbed "a game-changing brand" when it launched in 2015. However, after 7 complete years in business the company is yet to make a profit. A combination of ill-founded premium pricing and taste challenges has caused Seedlip to evolve into a brand that is under-performing in a high-growth category.

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Published: July 2021

Case study: Siete

Realising that that no one was selling Mexican American products in the health-food category, the Garza family decided to change this and launched Siete. The brand's range of grain-free tortillas and tortilla chips became an instant success and Siete achieved $40m in sales in 2020. 

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Published: October 2022

Case study: Simply Almond & Oat

Simply capitalises on the notion that "plant-based milks are full of additives" by offering 'clean' products made from almond or oat. Sales of Simply Almond reached $24.3m (€25.2m) in 2021, making it one of the most successful products that year.

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