Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: September 2019

Case study: Skånemejerier

What started as a cooperative for dairy farmers in 1964 has now grown to be one of the biggest dairy companies in Sweden, providing the country's southern regions with a range of dairy and fruit juice products. Skånemejerier sometimes talks about themselves as “the innovative dairy company” and is proof that even big companies can be creative and act quickly on new consumer trends.

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Published: December 2023

Case study: Slate

Slate was launched with the aim to boost milk consumption in the US and bring innovation to the chocolate milk category with a better-for-you chocolate milk targeted at adults. The brand has raised $25m in investment so far and grew its retailer presence from 300 in 2020 to 12,000 in 2023.

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Published: August 2022

Case study: SlimFast Keto

Launching keto products under a brand best known for its low-calorie and low-carb proposition is bold but for Glanbia-owned SlimFast, it has paid off. The brand's keto range quickly took off and accounts for around 40% of the brand’s overall business today.

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Published: November 2017

Case Study: Slimming World

Slimming World is a UK weight loss company that was formed in 1969. The company is focused on creating local networks for people looking to lose weight, and around 4000 Slimming World trained consultants help an estimated 900 000 members across the UK and Ireland today.

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Published: August 2021

Case study: Smart Sweets

Canadian Smart Sweets, founded by a 21-year-old in 2015, has sky rocketed to become the market leader in the low-sugar sweet section in both the US and Canada. It is proof that with good marketing and a convincing enough concept, you can sell your product at a 1000% price premium and still be a flourishing business. 

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Published: August 2020

Case study: Smashmallow

This gourmet marshmallow brand is a prime example of a traditional food that has been reinvented. The brand has taken a familiar product and made consumers think about it differently through branding, positioning, packaging and culinary tweaks – and this is what most of the success stories are about.

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Published: June 2019

Case study: SnackNation

After just four years on the market SnackNation has sales over $17m - much thanks to developing a secondary revenue stream to complement its snack box subscription service. SnackNation is proof that creativity and intelligence goes a long way.

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Published: March 2020

Case study: Soreen

Sports positioning and permission to indulge are two of the most powerful strategies a food brand can adopt in today’s market - and Soreen has reinvented itself as a thriving brand by adopting both. It had sales growth of 5.4% in 2019 – in a category that grew by only 2% in the same year.

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Published: May 2023

Case study: Soreen (2023 update)

The Soreen brand reinvented itself ten years ago and is today an innovative actor that is disrupting the UK cake category with better-for-you options sold in snackable formats. It was one of few brands in the UK cakes & biscuits category to see volume growth in 2022, with value sales up 12%. 

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Published: March 2024

Case study: Soreen (2024 update)

This traditional malt loaf brand is today an innovative actor that is disrupting the UK cake category with better-for-you options sold in snackable formats. Its sales have grown steadily for the past 10-15 years, much thanks to a complete rebranding in 2010.

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