Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: May 2021

Case study: Two Good

Danone's Two Good is a rare example of a brand that has succeeded in reinventing the already very mature category that is yoghurt. By appealing to consumers’ demand for less sugar and for brands that are both socially and environmental sustainable, it achieved sales of $111m in its first 16 months on the market. 

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Published: April 2022

Case study: Undercover

Undercover offers chocolate-covered quinoa treats and provides a lesson in why naturally functional ingredients paired with permission to indulge can be a very powerful combination. It is an excellent example of a brand that lets the ingredients speak for the value of the product.

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Published: July 2023

Case study: Únicla

Developed as a value-add brand by parent company Feiraco, this Galician dairy company became the first player in Spain to launch a certified zero carbon emissions milk in 2021.

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Published: January 2020

Case study: Urban Fresh Foods

Owned by Lotus Bakeries, Urban Fresh Foods is the company behind UK brands Urban Fruit and Bear Nibbles. The latter is a rare example of a start-up that has succeeded in the kids' snacks space. Both brands have been profitable from the start in 2007, despite offering products that are around 50% sugar.

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Published: November 2022

Case study: Veganz

What started as a chain of vegan supermarkets has evolved into a major player in the European market for plant-based foods. With a range of 400+ vegan products in 28 countries, Veganz grew their sales by 14% in 2021 to reach €30.4m. 

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Published: November 2022

Case study: Veggies Made Great

Veggies Made Great encourages consumers to eat more vegetables, and make this easy by offering mainstream vegetable-forward products in convenient and delicious formats. It is an excellent example of 'plants made convenient' and proves the validity of the idea of bakery products that deliver a dose of vegetables. 

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Published: April 2020

Case study: Verival

A pioneer of organic cereal in Austria in the 1980s has evolved into an innovative cereal brand that offers on-trend products such as grain-free sport muesli and broccoli porridge.

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Published: October 2020

Case study: Vital Proteins

This collagen brand’s success is proof that people are open to animal-based innovation as much as plant-based. It is a $200m+ brand after only 7 years on the market and recently sold a majority stake to Nestlé Health Science. 

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Published: October 2017

Case Study: Vitamin Manager

Vitamin Manager offers home delivery subscriptions of vitamins, oils, minerals, boosters and herbal extracts tailored to consumers' personal needs

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Published: October 2018

Case Study: Vitamin Well

With the aim to bring out a healthier alternative to soda and sweet juices, Vitamin Well launched in Sweden in 2008 and has today grown into a company with over $110 million in sales. Only between 2016 and 2017, the company saw a sales increase of more than 100%.

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