Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: November 2021

Case study: Cheribundi

Cheribundi's tart cherry juice for athletic recovery is available in 50,000 retailers across the US and the brand is proof that good science is nothing, if your product doesn’t simultaneously connect to key market trends and fashionable belief.

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Published: August 2022

Case study: Chobani Complete

Communicating about quality protein is an untapped opportunity, and one that Chobani realises the value of. With its Complete range, the brand creates a point of differentiation compared to other dairy protein products – and a competitive advantage compared to plant-based products. This is a key reason why sales of Chobani Complete reached $34.1m in its first full year on the market.

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Published: October 2022

Case study: Chobani Oat

Chobani Oat is proof that if your customers are loyal enough, and your strategy is good enough, they will follow you into a brand new category. The launch of Chobani Oat in 2019 marked the company's first foray outside of the yoghurt aisle and it has served them well.

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Published: May 2023

Case study: Clif

Clif illustrates the value of promoting your product on an energy platform - especially if your target market is active, adventurous consumers like in the case of Clif. The brand has maintained a consistent energy focus since its inception 25+ years ago and has been rewarded for this by consumers.

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Published: May 2022

Case study: Confetti

This Singapore-based brand upcycles 'ugly' vegetables and turns them into nutrient-dense snacks. The brand combines six of the most powerful market trends and is a good lesson in branding and CSR done well. 

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Published: October 2017

Case Study: Cow Candy

Danyel O’Connor, mother of two, was looking for a kids snack that was not excessively processed or contained excessive amounts of sugar. In January 2013 she created Cow Candy, a fruit flavoured Monterey Jack cheese.

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Published: June 2021

Case study: Creative Snacks

Mars-owned Creative Snacks is a leading brand of coconut snacks and almond clusters and shares many similarities with sister company KIND. The brand connects to 7 key trends and offers trail mixes and cluster-style snacks with a clear better-for-you proposition.

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Published: September 2022

Case study: Crystal Farms Cheese Wraps

Cheese is being reinvented as something indulgent-yet-healthy in consumers’ mind, and Crystal Farms is one of many brands that is benefiting from this. The brand launched its most innovative product to date in 2020, which made sales of $16.6m in its first full year on the market.

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Published: September 2022

Case study: Dave's Killer Bread

Bread may seem like a difficult category to succeed in. Dave's Killer Bread succeeded with an interesting story, striking packaging, interesting recipes and good taste. It is the best-selling organic sliced bread in the US and saw sales growth of 15% in the first quarter of 2022. 

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Published: May 2020

Case study: De Vegetarische Slager

With the aim to entice meat eaters to eat more plant-based, De Vegetarische Slager clearly targets flexitarians with its meat-like soy-based meat alternatives. The company was acquired by Unilever in 2018 and the founder aims to become bigger than the biggest meat company in the world. 

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