Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: July 2022
Case study: Charlie Bigham's (2022 update)
A privately-owned company has redefined the UK’s ready meal category. Charlie Bigham’s is proof that it is possible to succeed despite selling your products at a 100%+ price premium, and despite being told by supermarket executives that your strategy needs to change.
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Published: January 2024
Case study: Charlie Bigham's (2024 update)
Charlie Bigham’s has redefined the UK’s ready meal category. It is proof that it is possible to succeed despite selling your products at a 100%+ price premium, and despite being told by supermarket executives that your strategy needs to change.
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Published: March 2026
Case study: Charlie Bigham's (2026 update)
Its sales grow in double-digits every year and it has become not only the UK's biggest fresh ready-meal brand but probably the biggest in Europe, despite selling at a 40% price premium to supermarket own-label. The secret of Charlie Bigham’s success? A focus on "real" food, authenticity, excellent taste and natural ingredients.
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Published: November 2021
Case study: Cheribundi
Cheribundi's tart cherry juice for athletic recovery is available in 50,000 retailers across the US and the brand is proof that good science is nothing, if your product doesn’t simultaneously connect to key market trends and fashionable belief.
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Published: July 2026
Case study: Chi Forest
Chi Forest is one of China's fastest-growing beverage brands, transforming mainstream soft drinks through a focus on zero sugar, great taste and rapid innovation. By combining rapid product development with a deep understanding of changing consumer preferences, the brand has built a strong position in one of the world's largest beverage markets.
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Published: August 2022
Case study: Chobani Complete
Communicating about quality protein is an untapped opportunity, and one that Chobani realises the value of. With its Complete range, the brand creates a point of differentiation compared to other dairy protein products – and a competitive advantage compared to plant-based products. This is a key reason why sales of Chobani Complete reached $34.1m in its first full year on the market.
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Published: October 2022
Case study: Chobani Oat
Chobani Oat is proof that if your customers are loyal enough, and your strategy is good enough, they will follow you into a brand new category. The launch of Chobani Oat in 2019 marked the company's first foray outside of the yoghurt aisle and it has served them well.
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Published: October 2024
Case study: Chomps
This meat snacking brand was the 7th fastest growing CPG brand in the US in 2023 and validates animal protein and the re-birth of meat as a consumer health choice.
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Published: May 2023
Case study: Clif
Clif illustrates the value of promoting your product on an energy platform - especially if your target market is active, adventurous consumers like in the case of Clif. The brand has maintained a consistent energy focus since its inception 25+ years ago and has been rewarded for this by consumers.
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Published: December 2024
Case study: Clio
With its chocolate-covered Greek yoghurt bars, Clio represents the combination of two very powerful strategies: Permission to indulge and traditional food reinvented. It has been rewarded with retail sales of around $60m.
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