Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: December 2019

Case study: Koia

Koia has helped create a segment that proved new even to the ever-proliferating field of plant-based products: tasty vegan protein drinks. Since launch in 2014, Koia’s retail footprint has expanded to 5,000 stores across the US and the brand is expecting sales of $20m+ in 2019.

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Published: February 2023

Case study: Kourellas

Kourellas encourages its customers to “eat like a Greek” with its wide range of full-fat dairy products made from sheep, goat or cow’s milk. The small family brand was recently acquired by DELTA, a leader in the Greek dairy sector.

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Published: December 2018

Case study: Labnosh

Taking inspiration from US-based Soylent, university friends James Park and Yun Sei-Yeoung founded Labnosh in Seoul in 2014. Labnosh targets Millennials with their "futuristic food alternative" and managed to grow their sales by over 300% in 2016-2017. 

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Published: October 2020

Case study: Laird Superfood

This direct-to-consumer brand offers anything from plant-based creamers to functional mushroom powders and have had a CAGR of 185% since 2017. The company recently received a $10-million investment from Danone Group.

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Published: October 2023

Case study: Laird Superfood (2023 update)

This maker of functional plant-based creamers and coffee saw impressive growth in its first seven years on the market, but has now stalled. Laird Superfood illustrates the value of a personal brand, and the vulnerability of basing your value proposition on ingredients.

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Published: February 2021

Case study: Letti A2

Brazil's first A2 dairy brand launched in 2018 and has come far thanks to a marketing strategy that focuses on provenance, freshness and digestive wellness. 

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Published: July 2022

Case study: Life Cuisine

Personalisation is an infamously tricky space to succeed in. Nestlé-owned Life Cuisine took a new approach to this challenge by acknowledging that consumer behaviours and preferences are becoming fragmented, and it's helped them achieve sales of over $70m.

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Published: February 2022

Case study: Lifeway

Lifeway created the kefir category in US in the late 1980s. The brand struggled as the kefir market reached its natural ceiling in the late 2010s but a pivot in messaging strategy has turned the company around, resulting in 15% growth in 2021.

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Published: February 2021

Case study: Lily's Sweets

Lily's Sweets is the fastest growing brand in the sugar-free chocolate category in the US and is a great example of how far striking packaging can get you. 

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Published: March 2021

Case study: Linas Matkasse

This meal kit pioneer launched in 2008 and acted as a role model for industry giants such as Hello Fresh and Blue Apron. The Swedish company says its customer base tripled during the pandemic and its 2020 revenue exceeded $140m.

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